Every organisation facing the twin green and digital transition needs someone to lead the change: a person who can translate technology into strategy, convince sceptics, and keep a transformation on course when things get messy. That person is the Digital Transformation Leader – one of the most sought-after roles of this decade,

When people hear the expression “smart city,” they may imagine futuristic buildings, autonomous vehicles and streets filled with sensors. Some of that technology is already becoming part of urban life. But a genuinely smart city is not simply a city with more technology. It is a city that uses knowledge, technology and

Picture a campus team piloting a simple digital log of food left uneaten in a canteen. Students collect information, staff explore possible changes and the team prepares its final presentation. For this green and digital initiative, an important question remains: who will maintain the process after the student assignment ends?

Choose a degree, get a job, climb the ladder, retire. For decades career planning looked like following a map with one highlighted route. That map is now out of date: the green and digital transitions are redrawing the labour market faster than any curriculum can keep up. Entire professions are

Green technologies bring together ideas from energy, engineering, environmental science, data analysis and business. For students, that combination can be difficult to navigate. Generative artificial intelligence can make some of these topics easier to explore, but only when it is used as a learning aid rather than treated as an

Imagine arriving at university on a rainy morning. Your bus adjusts its route because sensors have detected congestion. Streetlights reduce their energy use when no one is nearby. A mobile application tells you which cycling route has the cleanest air. Buildings automatically respond to changing energy demand, while city planners

An app that helps people share equipment sounds like a promising green business idea. But a working app does not, by itself, show that people need the service, that it can keep operating or that it will reduce resource use. For students exploring green entrepreneurship, the challenge is to test

Tourism supports jobs and local businesses, but popular destinations also face traffic and pedestrian congestion, high demand for water and energy, lots of waste and pressure on public spaces. Split and other Croatian destinations experience these issues in a visible way, especially during the busiest summer months. Digital tools can

“Digital transformation” can sound like something that happens in boardrooms and server rooms. Yet one of its most fascinating technologies is already in your pocket. Augmented reality (AR) overlays digital images, video and sound onto the real world – and unlike virtual reality, it needs no goggles or special equipment. A smartphone

How should universities prepare students for a future in which sustainability challenges are increasingly addressed through data, artificial intelligence, digital platforms and interconnected technologies? This question was at the heart of the 2nd Train-the-Teachers Workshop of the GreenTech Horizons project, organised as part of the joint training school held in January

A guest lecture can open a conversation about sustainability and digital transformation. But what happens after the visitors leave? For a university seeking to connect education with the twin transition, the next opportunity is to turn the discussion into something learners can investigate. That starts with a shared problem, not

For years, the problem with green marketing was simple: companies said more than they did. Today, a growing number of companies do more than they say. Only 36% of consumers now report seeing at least some sustainability messaging from brands, down from 49% in 2023. So, is silence the new safe strategy,